A quote my speech and debate teacher in high school was fond of saying was " The brain can only learn what the ass can endure." Meaning, you can only reach someone as long as they are comfortable and the information you are giving them is interesting. For the purposes of speech and debate we were told that every speech we gave needed to be under the 10 minute mark or we were gonna lose our audience. Dr. Weinschenk upped that anti a bit saying that at most you get 7 minutes to get your message across before your audience loses interest.
This is key when you sit down to design something that may go passed the 10 minute mark. In that instance the secret is to gather similar information together and parse it out in sections. Between the sections give the brain places to relax. Through imagery, stories whatever.
Along with that comes the realization that the ability to multi-task is a complete falicy.
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