Unit 3 was a breakdown of how memory works. The chapter covered various types of memory and how we make use of both our short and long-term memories. The biggest thing I took away from the chapter was the notion that, no matter how hard we try, we will always only remember a small portion of what we try ti input into our long term memory. That's where being a good designer is crucial, since it is our job to manipulate the process of memory in order to make sure a consumer takes away what we need them to from out work.
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