As of right now I'm feeling pretty passionately about doing a complete rebrand for the Seattle Supersonics for their return to Seattle for my senior project. This includes everything from the logo and jerseys, to the ad campaigns merch, cheerleader uniforms, etc. With that in mind this is what I'm thinking for my thesis:
"The connection and impact sports branding has on a community. This includes people's cultural association with a logo, the comradery felt, and how changes in logos effect those groups. "
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